www.relevanceinstitute.comThe Institute for Reinvention and Relevance

Hone your natural talents and passions!

Located in Santa Fe, New Mexico and founded by Robin and Steven Roffer, The Institute for Reinvention and Relevance was created to empower individuals and their businesses to reconnect with their unique value and regain relevance. Together, the Roffers have a combined 32 years of experience guiding and launching the world’s leading brands like Sony, CNN, Mattel, and Philips.

The Institute holds reinvention weekend workshops of interactive and experiential exercises. Boomers looking to reinvent themselves or their brand can gather a group of 7-10 friends for an extraordinary custom-tailored weekend of transformation. Or attend on your own with a maximum of 20 other participants in intimate group sessions. The May weekend begins with a Friday night meet-and-greet to break the ice. This is followed by the 1st session which examines your values and passions and defines your specific goals. The Saturday morning session is focused on drafting your mission statement and creating your brand description. A break for a buffet lunch is followed an afternoon session that is all about your target audience. The evening begins with drinks and networking followed by a three-course meal prepared by James Beard award-winning 4-star Chef Charles Dale. The evening ends with you honing your “elevator pitch.”

Sunday begins with a leisurely hike around The Institute and a final session to identify your next steps and set your goals for the future. After the wrap-up, you can participate in an optional one-on-one coaching session with Robin. You should leave The Institute with an action plan, tools to reinvent your life and career, and a completely understood personal brand strategy to zero in on your mission. Sounds like a great way to spend a weekend!

We recommend everyone take the time to peruse this fabulous website that gives baby boomers options to supercharge their careers and reinvent themselves. Plan to spend a weekend with the premiere brand strategists for the digital age, Robin Fisher Roffer and her husband Steven. 

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