www.purepod.com.auPure Pod

Be aware of what you wear!

Pure Pod is one of Australia’s largest ethical, sustainable eco-fashion labels founded by head designer Kelli Donovan who has more than twenty years experience in Australia’s fashion and textiles industry. Kelli’s intense interest in sustainability was instrumental in her choice to swap the high street of Melbourne’s fashion district for a quiet main street in the lush sub-tropical hinterland of Byron Bay shire back in 2005. Contemplating how best to utilize her experiences in the world of fashion, Kelli completed yoga teacher training and went to work on bringing Pure Pod into being. In less than five years, Kelli has grown Pure Pod to become one of the largest dedicated ethical fashion labels in Australia.

Green baby boomers will love that Pure Pod runs their studio on “Green Energy” which is generated from solar, wind and hydro sources. They use eco-products and recycle all paper, glass, cans, and plastics. Material scraps are saved and made into “One Off” designs, used for mattress stuffing or given to local schools for craft projects. They utilize human transportation as much as possible like walking or riding their bikes to work. Most garments are Australian made and they only use high quality, eco-friendly and sustainable fabrics like bamboo, organic cotton, wool, lyocel, hemp, soy, silk and organic linen. Screen printing, pattern making, pattern cutting, and sample making are kept local in an effort to support the local economy.

We absolutely love the Heart “Empire Line” Dress in white, a must have for spring and summer with its beautiful empire neckline and asymmetrical A-line skirt. This fair trade organic cotton jersey with spandex is stunning. Accessorize with the Coda hand crafted tagua nut neck piece in ocean blue and the bold Meile hand carved tagua nut bracelet for a real WOW! Another must have is the gorgeous Miro vest in midnight black with shirred details on the pockets and collar and 100% pure Merino wool knit. It marries beautifully with the Lindenburg pants with wide legs, flat waistband, mock tie, and flat square pockets. Add a punch of color when you pick up the jade colored Fallow neck scarf hand printed with a bird design in black water-based ink and made of 100% pure Merino wool knit jersey. Heads will turn!