www.underthenile.comUnder the Nile, Inc.

A cleaner, healthier environment- one baby at a time!

Founded by Janice Masoud in 1998, Under the Nile is a leader in the organic industry producing organic clothing, toys, and accessories for babies, infants and toddlers – all made from silky soft, durable, and chemical-free handpicked 100%  organic Egyptian cotton. Masoud’s story began when her baby was getting rashes from cotton clothing that was full of insecticides. Bound and determined to fix this problem, she decided to start her own organic baby clothing company. She spoke to her husband, who is from Egypt, and he told her about Egyptian cotton. Off she went to Egypt where she found a manufacturer with her same philosophy, “Care for the Environment, Care for People, and Produce a Quality Product.” Under the Nile was born.

Environment loving baby boomers and their families will love this beautiful website chock-full of marvelous, luxurious organic collections of clothing and toys. Fabulous fashions to consider are the durable and lightly stonewashed Unisex Jeans, the Kimono in a natural white with side snaps for easy changing and the classic closet staple Cardigan in navy or red. When paired with the matching loose fit Trouser with soft elastic waistband, happy kids will delight. Both feature nautical striped interiors and all clothing is 100% Egyptian cotton. How sweet it is!

Some of or favorite toys are the Blanket Friend Toy which is 12” with knotted hands and feet, safe and easy for babies to hold and teethe on. Choose from soothing pastel shades of blue, pink, or green. These are so cute! Pick up an endangered species like the Polar Bear that young boys and girls are sure to snuggle tightly to. It is 9” and white with black facial features and paws. The Frog Toy W/ Bathrobe, a sage green terry frog with white bathrobe, is a great bath time companion! Winner of the 2009 England BACRA (Baby and Child Recognition Awards) for best playtime toy, Crate W/ Veggies is complete with tomato, carrot, bean, mushroom and wooden crate. Have we found a way to get kids to eat their veggies! Expand this collection with additional fruits and veggies. All toys are 100% Egyptian cotton.

Follow them on Facebook and Twitter for updates, and after a long day of taking care of the little ones, fall asleep in luxury under your own cashmere soft, brushed organic Queen & King Blanket.