June 27th press release from uberboomer Matt James

The Center for the Next Generation announced that it has received $3 million from the W. K. Kellogg Foundation for Too Small to Fail, a multi-year, non-partisan national public information campaign to raise awareness about the troubled state of America’s children and how the country can come together to create a stronger future for the Next Generation. The goal of the campaign, which will launch in November 2012, is to provide America’s Next Generation with the resources and skills necessary to succeed in today’s competitive global economy.

“Now is the time to confront the problems threatening our children, our families – and America’s future,” said Matt James, President and CEO of The Center for the Next Generation. “The Kellogg Foundation’s tremendous support significantly increases our ability to communicate with the public and encourage policymakers, business leaders and other stakeholders to support the kinds of policies and programs that will help the Next Generation of Americans be successful. We are grateful that Kellogg Foundation shares the same goals for our children and that they are standing behind the Too Small to Fail campaign.”

The Too Small to Fail campaign will focus on five issues that affect America’s children, including the country’s faltering education system and the impact of student debt; increased childhood poverty; the struggles of working parents; the impact of today’s digital media environment on families; and the increased number of young people living with chronic disease. The Too Small to Fail campaign will mobilize a wide range of public and private-sector partners in a united response to the challenges facing America’s Next Generation.

Read the press release in full posted on the TCNG website. TCNG is a nonpartisan think-tank and strategic communications organization that supports programs and policies that benefit the Next Generation of young Americans. For more information about the Center, visit www.tcng.org.

For more information about the W.K. Kellogg Foundation, visit www.wkkf.org.

June 14th news update from TCNG Communications Staff Member Jane Reynolds…We Need to Think Big on Childhood Obesity

Michael Bloomberg’s recent proposal to ban the sale of super-sized sugary drinks brought a wave of attention to the nation’s ongoing struggle with obesity. The controversy is both good and bad, but the conversation is critical. The way we deal with this health crisis now will decide whether the next generation can have a healthy and happy future.

A third of American kids are overweight or obese. You may have seen that statistic while reading about Bloomberg’s proposal, or Disney’s announcement that, in the interest of children’s health, it will no longer advertise junk food on any of its channels. Or maybe you watched HBO’s documentary series, Weight of the Nation. Surely you’ve seen an ad for Michelle Obama’s “Let’s Move” campaign. Unfortunately, this problem will not have a simple solution, at either the family, local, or national level, and parents should understand that there is no quick fix.  Getting kids more active will be part of the solution.

We need more public education on the big picture, on all of the habits we’ll have to break and all of the habits we’ll have to instill in our kids in order to protect them from obesity. There is great work being done to fight obesity, but unfortunately it doesn’t always get the same kind of media attention as Mayor Bloomberg’s campaign. Through the Healthy Schools Program, for example, the Alliance for a Healthier Generation is working with teachers and principals to make comprehensive health plans for individual schools. These plans get students more active, provide them with healthy food options, and, most importantly, teach them how to manage their own health. If every school could do this for their students, 20 ounce sodas might eventually disappear on their own from lack of demand. As a country, we still have a lot of work to do to get there.

Read the entire article at TCNG. Click to watch the Parents’ Survival Guide: Childhood Obesity documentary.

See the Bette Boomer recent post about obesity and nutrition issues.

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